Take a loss with Metro Development Training and Certifications Typically with new Microsoft products, they make money from Training and Certification. It makes sense when you are talking about Windows deployment or Server administration but I think the approach needs to be different here. When you are starting from behind, you need to think a little different. Rather than charging $500 to $1500 for classes and certifications, how about making Metro training FREE or ridiculously cheap for the first year? This would fill the classrooms with people trying to learn Metro development and would begin the process of developer endorsements and adoption.
Saturate the web with FREE Metro development CBT’sNot everyone wants to go to Microsoft for training but how about sending training to them? Once again, create comprehensive, well designed, AFFORDABLE, web based training kits and make them available to consumers and organizations. Metro needs to saturate the technical development landscape. The easier it is for organizations to get their people trained, the more likely they will quickly understand the value these new apps could provide to their businesses.
Suspend Microsoft’s share of App Developer Revenue for one yearI’ve said this before and it seems really clear to me. Apple can afford to charge a percentage for app development. They have a superstar platform. Microsoft have billions of dollars in the bank so would it kill them to take ZERO from developers for the first 365 days? This would be an awesome message – If you develop a Windows Metro application, you get to keep 100% of the revenue the app generates in 2013.
Create a Windows Store Affiliate ProgramI’m an online marketer and I can tell you this, nothing gets software sold and promoted faster than an affiliate program. It would work this way.
- I create a Metro app
- I sell it on the Microsoft Store
- Microsoft create an affiliate mechanism (an affiliate link) that would allow other webmasters and websites to drive traffic to my Windows Store page
- If customers buy from that link, I get paid, Microsoft get paid and the referrer gets paid.