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A Gigantic App Ecosystem Is Microsoft’s Best Bet, Says Gartner

analyst, users still chose their operating systems based on the app ecosystem, which clearly represents a big opportunity for Microsoft to drive home an advantage against competitors like iOS and Android. In the words of Ranjit Atwal, research director at Gartner:

“In emerging markets where other operating systems may have a chance, consumers will start to move to devices based on the operating system in order to access applications.”
Now, while some progress has been made on the Windows front, both Windows Phone and Windows RT are lagging behind when it comes to popular solutions that are available on other mobile app stores. A merger of Windows Phone and Windows RT, one can hope, enables developers to code a single app that works on both smartphones and tablets. The game will get doubly interesting, then.]]>

Written by David Blair

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