<![CDATA[So you can call me Nostradamus. A couple of weeks ago, I wrote this post talking about how Microsoft needed to pay attention to students with the new version of Windows 8 tablet edition. Well, another leader in the field has been working like a busy bee. Amazon has just announced textbook rentals for Kindle, which promises to let students save “up to 80 percent” off the list price of pricey textbooks. That discount varies depending on the rental period — which can be anywhere from 30 to 360 days — and the option is already available on “tens of thousands” of textbooks from a number of publishers including John Wiley & Sons, Elsevier and Taylor & Francis. What’s even cooler is, all of your annotations will be saved even after the rental has expired, and be accessible at any time on the Kindle website (or in the book itself if you ever decide to rent it again for old time’s sake). You can see their Press Release below. Note to Microsoft – This is the kind of innovation that changes hearts and minds and industries. Windows 8 has to embody a lot of these paradigm shifts to justify the hype and buzz that is being created around it.
Press Release for Amazon Textbook Rental
Students Can Now Save Up To 80% with Kindle Textbook Rental Low rental prices and flexible rental periods of any length between 30 and 360 days Margin notes and highlighted passages are stored in the Amazon Cloud for viewing anytime, anywhere – even after a rental expires SEATTLE, July 18, 2011-(NASDAQ: AMZN)-Today, Amazon.com announced the launch of Kindle Textbook Rental-now students can save up to 80% off textbook list prices by renting from the Kindle Store. Tens of thousands of textbooks are available for the 2011 school year from leading textbook publishers such as John Wiley & Sons, Elsevier and Taylor & Francis. Students can find details about the program at www.amazon.com/kindletextbooks. “Students tell us that they enjoy the low prices we offer on new and used print textbooks. Now we’re excited to offer students an option to rent Kindle textbooks and only pay for the time they need-with savings up to 80% off the print list price on a 30-day rental,” said Dave Limp, vice president, Amazon Kindle. Kindle Textbook Rental offers the ability to customize rental periods to any length between 30 and 360 days, so students only pay for the specific amount of time they need a book. Students can also easily extend any rental period in increments as small as one day or choose to purchase the book they are renting at any time. “We’ve done a little something extra we think students will enjoy,” continued Limp. “Normally, when you sell your print textbook at the end of the semester you lose all the margin notes and highlights you made as you were studying. We’re extending our Whispersync technology so that you get to keep and access all of your notes and highlighted content in the Amazon Cloud, available anytime, anywhere – even after a rental expires. If you choose to rent again or buy at a later time, your notes will be there just as you left them, perfectly Whispersynced.” Kindle Textbooks are “Rent Once, Read Everywhere” as they can be read across the most popular devices with free Kindle Reading Apps for PC, Mac, iPad, iPod touch, iPhone, BlackBerry, Windows Phone and Android-based devices. For more information about Kindle Textbook Rental, visit www.amazon.com/kindletextbooks. About Amazon.com Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers, Kindle 3G with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G, Kindle 3G with Special Offers and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.Source:]]>
Now that right there is innovation!