Analyst: Microsoft’s Windows 8 Strategy Was A Disaster

Redmond yesterday announced its earnings for the first quarter of the year in a conference call. But interestingly, the software giant again stopped shy of providing any concrete Windows 8 sales numbers.

While Windows 8 is slowly increasing its market share, with more and more users upgrading to the new operating system, a fair number of analysts still consider the OS a controversial product — controversial in the sense that it split the user base in two because of the sweeping changes introduced in the UI.

The fact that Microsoft did not throw any numbers also gives them a reason to blast away.

Shaw Wu is one such analyst over at Sterne Agee, who believes that Microsoft played its cards all wrong as far as Windows 8 is concerned. The user interface changes would have been much more acceptable had there been a choice.

Talking to The New Zealand Herald, the analyst explained:

“We frankly believe [Microsoft’s] strategy of forcing user interface changes that nobody wants has proven to be a disaster.”

The point being that trying to force the users to adopt a brand new and refreshed interface (without providing a choice, a selection between the two) was, according to the analyst, a misadventure.

Add to this the fact that there were already a bunch of alternatives on the market, and Microsoft’s decision to go all out with the UI changes did not help things one bit.

Anyway, Microsoft seems to be pleased with the sales performance of Windows 8, labeling it in line with its previous operating systems. At the same time, the software giant is keen to release a major upgrade to the OS sometime this summer.

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