Analyst Says Microsoft Should Rethink Its Windows 8 Strategy

The unfavorable verdict of PC sales and shipments for the first quarter of the year has sprung analysts and market watchers in action, at least as far as both Microsoft and Windows 8 are concerned.

This much we know that Windows 8 still has a lukewarm response. Though the new operating system is gradually increasing its market share, with each passing week and month, more work remains. But where it has fallen flat is to inject some excitement in the PC hardware industry.

That has led some analysts to suggest that Windows 8 is doing more harm than good to the PC industry.

But if one would ask Clive Longbottom, an analyst at market research firm Quocirca, it is about time Microsoft should rethink its Windows 8 strategy. In fact, talking to IT Pro, the analyst said that the software titan should do so as soon as possible:

“Unlike Windows Vista, where Microsoft still had a stranglehold on a growing PC market and so could afford to have another go, Windows 8 is now fighting in a multi-fronted war on tablets and smartphones.

Microsoft will retain its stranglehold on the PC market, but the PC market is shrinking and it has to rethink its strategy and quick.”

Think and think quick seems to be the flavor of the month.

Anyway, as far as Microsoft is concerned, the company is already one step ahead. It is currently hard at work applying final touches to Windows 8.1 — the first major update to its latest operating system. This new overhaul is said to bring a number of improvements in terms of both features and appearance.

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