Microsoft Inches Forward in Search, Google Stays Dominant

comScore Explicit Core Search Share Report*  November 2012 vs. October 2012   Total U.S. – Home & Work Locations  Source: comScore qSearch Core Search Entity Explicit Core Search Share (%) Oct-12 Nov-12 Point Change Total Explicit Core Search 100.0% 100.0% N/A Google Sites 66.9% 67.0% 0.1 Microsoft Sites 16.0% 16.2% 0.2 Yahoo! Sites 12.2% 12.1% -0.1 Ask Network 3.2% 3.0% -0.2 AOL, Inc. 1.8% 1.7% -0.1 Of course, with Microsoft powering Yahoo’s searches, that gives Redmond over 28% core search results. Now if only they could buy search from Yahoo that might make it a real two-horse race. See Comscore’s full results. Ballmer probably is grateful everyday that Yahoo turned him down the last time, as it would have been an overvalued mess of a purchase, well above Yahoo’s current value. What do you think? Do search engines affect tablet or smartphone sales?]]>

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