How Carlsberg Migrated To Azure With SAP

Carlsberg Bottles

Accenture and Avanade have a story to tell. The tale of how they helped Carlsberg make the transition to Microsoft Azure with SAP, as part of its digital transformation efforts.

Professional services firm Accenture and subsidiary Avanade worked closely with Microsoft and SAP to migrate the core infrastructure of the internal brewery along with its business-critical applications to the cloud platform in a timeframe of less than 6 months.

The project involved 150 terabytes of data on 600 servers and around 200 applications that served more than 10,000 employees.

Including the whole SAP application suite.

Details here, but basically the Azure platform enabled Carlsberg and its partners to accelerate innovation by making use of technologies like artificial intelligence, analytics and DevOps — all concepts that Microsoft is heavily invested in.

Carlsberg Logo

Mark Dajani, CIO at Carlsberg Group:

“Transitioning to the cloud is an important part of delivering against our ‘SAIL ‘22’ priorities, where our focus is to drive sustainable and profitable growth and brew for a better today and tomorrow. In a highly dynamic and competitive industry, this provides a digital growth platform that enables us to deliver exceptional services and experiences of what we believe is the best beer in the world.”

The upgrade has led to the brewery seeing marked improvements in the stability of its IT system, with an IT infrastructure that is now inherently more agile and responsive.

This providing it the ability to quickly scale up its resources as and when needed.

Furthermore, Carlsberg has also seen additional benefits from the upgrade like lower IT operating costs, which has freed up capital that the company can invest elsewhere in the business to become a truly digital business.

The Danish brewing company was founded in 1847, and employees around 41,000 people in its offices across the globe.

Check out Carlsberg Group here.

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