Entry Level Devices Now Make 60% Of The Windows Phone Market

Guess this is to be expected when handsets like the Lumia 520 and the Lumia 635 run riot, but the Windows Phone market is now clearly defined by entry level hardware.

In fact, it now makes up 60% of the total ecosystem.

A figure that is quite likely to grow in the coming months — until and unless we get a few flagships that really grab the attention of prospective buyers. But that’s a story for another evening, right now all the action is happening in the low end and midrange segments of the market.

This has been reveled in the latest, March 2015, statistics from advertising network AdDuplex.

Handsets like the Lumia 520, Lumia 530, Lumia 535, Lumia 620, Lumia 625 and the Lumia 635 easily make up more than half the market, and considering the fact that Microsoft continues to launch new such smartphones, you can only imagine what the future holds.

What this means that some of the more premium handsets are pushed out the window, or rather, they don’t have a place in the charts.

In terms of OS statistics, some 70% of these devices are running Windows Phone 8.1, while 20.6% are still stuck with Windows Phone 8.0. Windows Phone 7 powered hardware comes in at 8.4%.

Oh, and Microsoft (and prior to that Nokia) now makes up 96.43% of the ecosystem.

Now this is a figure that just has to change, has to decline, for things to really prosper here. Hopefully some of the new manufacturers that signed up for Windows Phone have a say in this in the coming months and years.

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