How will Microsoft brand position Windows 8.1 to consumers?

So you can preorder Windows 8.1 or preorder Windows 8.1 Pro starting today.

This begs the very obvious question: How will Microsoft position this Operating System update to consumers.

Consumers are (by now) familiar with Windows 8 and whether they link it or not, the brand is recognizable. The metro tiles, the consumer reactions and the controversy in the press are now hallmarks of Windows 8.

Now we are going into the holiday season, the question is, how is this going to play out?

It seems like Windows 8 is going to fade away and people will only be able to buy Windows 8.1 or Windows 8.1 Pro at their Amazon or Best Buy stores. Microsoft will probably be very diligent about recalling Windows 8 product boxes so that stores are not stocking both software cases at the same time.

Very quickly, OEM’s will stop selling PC’s with Windows 8 and instead sell them with 8.1 and that will take care of the PC/Laptop/Tablet issue when you buy.

I guess the bigger question for me is, does the consumer even give a damn?

At this point is there even a need for a re-education campaign or is it self evident that this is just a “standard” pack of fixes to Windows 8?

Aaah, it’s late at night. Maybe I’m just rambling.

What do you think? How will Microsoft position this release to the consumer and will anyone even stop to notice?

Use the comments below…

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