Good thing then, that Intel is so big that it can somewhat successfully maneuver itself away from murky waters at its own pace. Not so long ago the chip giant was the undisputed king of the computer processor world.
It was around that time that it expressed its mobile ambitions and wanted to see its CPUs powered both tablets and smartphones. Sure by that time ARM based processors had settled into a commanding lead.
After a couple of years in the mobile wilderness, Intel finally found some success with its Atom branded mobile processing units. Windows 8 and Windows 8.1 powered tablets had a big role in this rejuvenation, and now the company is ready to take it to the next level.
Next level in this particular case being tablet/laptop hybrids. In the words of Sandeep Aurora, the director of marketing and market development, Intel India:
“In 2013, we saw a lot of OEMs coming out with 2-in-1 devices, which could be used both as PC and tablet. They called it swivel, hybrids and some other names too. This year, we expect prices to come down a little, which could drive the adoption further.”
He further added that Intel is ready to increase its focus on tablets:
“We will have processors for both tabs and smartphones but the focus is more towards tablets. Also, going forward all our OEMs partners will be manufacturing devices based on BayTrail.”
The company expects these convertible devices to gain more market share next year as higher production will further lower their prices. It is rumored to launch to new tablet processor families in 2014, Cherry Trail in September and Willow Trail by the end of the next year.