Microsoft have released a new commercial for the new Surface line of tablets.
Coined “Meet the new Surface”, the commercial is an artsy one that is pretty standard fare showing the new tablets and introducing some of the features.
You can check it out above.
What do you think?
https://www.youtube.com/watch?v=2PuphrxrT6U&feature=player_detailpage
I think what they need to do is run some Surface vs iPad commercials similar to the Lumia phones commercials. They need to run some “dude you’re still using an iPad? ” commercials.
Microsoft wants to create their own “Apple experience” (along with the Apple profits) where you stand in line for days, buy your unit, and it is already outdated as you walk out the door and you need to get back in line again for the next hardware upgrade. (I think I saw a comic strip to this effect recently … )
I think it is better than a button that just says “Start Download” that has now explanation of what you would be downloading. (as sometimes seen above)