Microsoft and its phone partners seem poised to spend hundreds of millionsof dollars launching new Windows Phones in the U.S. in 2012.
Citing internal (not so secret) Microsoft documentation, Paul Thurrott is saying the amount that Microsoft, Nokia and various phone partners are ponying up to spend in the first part of 2012 to push Windows Phone is close to $200 million.
200 million dollars. Just for the first part of the year.
They better seriously have me considering dumping my iphone for that kind of money.
Thurrott is also saying that Microsoft will finally pay attention to incentivising sales people to enthusiastically sell their phones
From Thurrott’s post:
“Included in the (Microsoft/Nokia marketing plan) plan are sales incentives for retail workers aimed at getting them to finally start recommending Windows Phone as an alternative to Android and the iPhone. The amount of payments are $10 to $15 per handset sold, depending on the number sold, for some handset models.”
This approach if true is nothing shocking but is actually the norm among mobile phone vendors.
My major concern is that sales incentives aside, Microsoft will unleash their current advertising company and produce a bunch of really awful commercials that further reinforce the notion that Iphones and Android phones are probably the way to go.
Anyone who reads this blog knows that i have no love for the Microsoft ad teams that greenlights these awful commercials.
200 million dollars.
They need to impress the hell out of me…