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Microsoft Outlines Vision For Its Customer Data Platform

Business Strategy

Time to take a look at what’s cooking in the Dynamics space. Microsoft recently shared its vision for its customer data platform (CDP), which is being offered via Customer Insights.

This follows the 2019 release wave 2 for Dynamics 365 reaching general availability last month, bringing with its no less than 400 new features for customers. The Redmond based company followed that up by unveiling the October update for Dynamics 365 Customer Insights a couple of days later.

Today, Microsoft is outlining its vision for the CDP, highlighting how a few organizations that are already making use of these services to expand on their own offerings.

Infographic Customer Data Platform

Long story short, the software titan is of the review that Customer Insights provides organizations with a highly-detailed overview of their customer’s data, including transactional, organizational, and behavioral data — with all this information unified across a variety of sources.

This basically makes available real-time product usage insights, which helps company overcome traditional limitations of the relationships between customers and firms.

The two notable organizations that Microsoft showcased to have used its solution include the United Nations Children Fund (UNICEF) and American Electric Power (AEP). And both of them were able to put all this data to great use.

As the video above shows, UNICEF was able to increase personal engagement with supporters as well as volunteer commitment to the organization by utilizing a combination of Dynamics 365 Customer Insights and Marketing services to optimize its marketing campaigns.

This, in turn, led to much better engagement with high-profile donors.

The latter organization, meanwhile, was able to utilize Customer Insights to overcome manual analysis processes. AEP also migrated its large datasets into individual customer profiles, which allowed the firm to comprehend used needs much more efficiently and deliver on them in a better manner.

Microsoft now plans to improving its customer data platform, going forward. This will include the introduction of more features that assist customer-centered organizations make the best of their customer data to make informed decisions.

Written by Marcus Daniels

Marcus is a technologist, speaker, educator and writer from New York. He has a passion for how technology influences business. Marcus has over 30 years of experience in technology. He eats too much, and loves to sit in front of his computer.

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