WindowsTeamBlog, they said the following: With Windows 8, we approached the logo redesign with a few key goals on mind.
- We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
- It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.
- Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
Windows 8 Logo[/caption]
I have watched all the large Technology blogs either avoid discussing this or letting their readers do the commenting but that’s where this blog is different.
*Sigh*
OK where do I begin?
If I ran a company and my marketing guy submitted this as an initial concept, I would put him on a performance plan.
Anyone who is an internet marketer (like my alter ego) will tell you that this is horrid on oh so many levels.
- The colors are oh so uninspiring. They are absolutely cognitively dissonant with what Microsoft is trying to achieve. A new birth and rebranding is a joyous event with bright energetic colors. These colors are plain, boring and sleepy.
- The Window – really? Is that what marketing has come to? Literally draw a frikkin Window pane next to a name and call it a day?
- The simplicity – Image next to name is so dull.
- The lack of originality – My God! I know this is a large corporate company but still you have to put the effort in. This sends a very bad message. It says “we are not Apple – we don’t even try to portray any fun in our branding”.
- The LACK of color. The use of #00adef throughout the image is once again just a horrid choice.
Microsoft windows logos[/caption]
You may want to try the other company down the street.
They think different.
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Learn to read dude before copy/pasting an article and commeting on it. Your arugments #1 and #5 make no sense if you would have read point #3 from the Windows Blog you pasted from.
As for the logo – I will agree it is bland as hell.
Yeah — you have a point — if that logo changes color it will look way more inspiring — Why didn’t I see that before? I have seen the light! You’ve made me change my mind! All is well with the world..
WHATEVER
Seems MS is going the way of Hollywood. Nothing new… just remakes..
I like it. An it can be personalized by yout background
I don’t think it is TERRIBLE but it is bland to say the least!
OK who at Microsoft designed this piece of crap? What a let down!!!! Which goes to prove that MS has no problems copying just problems creating.
Maybe the marketing director lost a bet with the advertising team? Expecting a follow-up PR notice saying “Gotcha! We were just kidding … that guy no longer works at Microsoft” or “we regret to inform you we were hacked by iranian out-of-work nuclear scientists on an apple jihad …” Yeah, that logo lacks … just about everything. I’d expect that example from my son doing a last minute exercise for his high-school graphics class … scratch that, he could still do better.
I think it looks modern and simple, but might be improved with a bit more colour, but in general I like it, makes a fresh change
agreeing it is so bland , it does not say much for the operating system if i were a noob and put it on my computer and the first thing i seen was this logo i would be thinking that windows 8 was going to be just as boring and doll. come on get some colour into it and awsome graffics make it inspirering make it say keep me buy me use me. with technoligy being what it is today with awsome graffics and great displays on computers why cant microsoft step up too
I’ve seen the startup screen for Windows 8 (which I guess is supposed to run on a tablet). This logo looks just as bad. And as such, I guess that makes it a good logo.
ramonf77
http://www.rayjscity.blogspot.com/
Hmmmm ! Testing the Pre Market favor
Here’s a thought, Onoura…why not hold a contest to see what ideas we, as consumers, might have regarding the image and portrayal of Windows 8 and the direction or vision that Microsoft should want for Winfows 8 as a brand going forward? Maybe offer up a small prize or just give someone recognition and bragging rights that his/her design SHOULD be what Microsoft chose instead of the uninspiring piece of work they chose.
That’s a great idea! Stay tuned….
You can already find redesigns online. This is my favorite:
http://www.flickr.com/photos/36724189@N05/6892887411/in/photostream
Though I don’t like it in colors…
Don’t quite know if I like or hate the new logo ^_^
And MS can’t figure out just why they are losing their so-called custy-base to Linux……go figure 😉
No one who wants power uses Linux – that’s what Windows is for!
Really, the logo won’t matter – It’s the power Windows8 will deliver, and the fact that it will run on any hardware – now that is cool!
Get real!!!!!!
Your argument appears to be “I don’t like it therefore it is bad”.
Nothing you said actually sound like valid reasons against it. You dislike the colours? You can change them. Windows 8 needs a new look, not just this impression of “more of the same” as has come before for the last 17 years.
Here’s my personal thought, Alan. In some ways, a logo is just like a visual artwork like the Mona Lisa or the Virgins of The Rock. It is good if you can find some reasons for what you like or dislike, but for a visual artwork, it is often hard to analyze or break it down to nano-particles why you like or don’t like it. Probably we can never have a common answer on why people love to see the Mona Lisa the most when they go to the Louvre museum.
Just because people don’t have a reason for their opinions on visual artworks doesn’t mean that their arguments are not valid.
For Windows 8, I think what really matters is whether or not people like it. If someone can provide a reason, that’s perfect. If not, MS still know the most important fact that their proposed logo is not really what people love.
You have got to be kidding! I read some articles last week that were really down on ‘8’, like Vista, ME Down, and I thought, after all the positive talk, it was just some fruit heads blowing hot air. Now, until I get the Beta, I don’t know what to think.
From back when I was young “Gag me with a spoon!” Yuck!
fail
Not to impressive is it, makes me now wonder if it will be worth upgrading from windows 7:(
Know what you mean. It will more that likely require new hardware just to display this worthless logo.
Actually boot is pretty fast, doubt you will see the logo
pretty plain! no pzazz, what so ever! can be fixed if someone with some artistic insight bends & twist it (so to speak) in to a more pleasant thang…
HAHAHAHAHAHA after a freakin $900.00 cell phone they couldnt afford another designer to make a better one Poor Bill, poor poor Bill
looks like your typical modern design. also looks exactly like their ‘metro’ interface on the phone, with one glance you’re reminded of it. Having said that, I have the over use of large text in modern design concepts and I’m looking forward to the trend dying a horrible death.
I agree, it’s plain, hopefully it’s just for the beta/RC. If not they need to farm this out to the local high school, where imagination isn’t dead yet.
little more colors like one color for each window then it will be good. This makes sense, it’s metro with perspective.
They stated that the logo’s color will reflect the color of the theme so making the window use different color is pointless. Perhaps they made blue or cyan as the default color because blue is the most professinal looking color.
I think the new logo is really nice and I disagree with every single one of your points which are purely subjective for the most part and borderline laughable on occasions (such as the apple part)
Dear Onuora,
Microsoft is not following the consistency line where as, a new Windows comes to live. If we go down below on this page, There are five Windows logo place in line with the same logo that had captured millions of Windows users. The well design four different colors divide equally on the flag shows a peaceful future harmony for Microsoft. Windows XP and Windows 7 looks nice at the first glance that shows the uniformity of the Windows releases, and that had carried my attention, why took the change? Anyway, Microsoft is a well establish and a huge company where the planning decisions are well made by experts. I belief that Microsoft will be continuing producing Windows products that will capture the consumers heart. Thank you.
The Logo is surprisingly ugly compared to the real Windows 8. I have been experiencing the Developing Preview version for a couple moths and I feel this seems to be the best Windows ever, both in term of its look and speed.
I would rather not to have any logo (like what I am having now with the Developing Preview version) than putting this shut-the-PC-now Logo.
I would say more of elementry or middle school, my imagination went away prob around mid middle school
No imagination … Hate IT!!!!
This may seem trivial, but could you please start referring to a company as an entity that it is? Use “Microsoft reveals…” not “Microsoft reveal…”.
A company is an entity. A company has employees. To say what you said could be done plural as “The developers at Microsoft reveal…” That is alright.
See this: http://www.writingbar.com/2011/05/writing-tips/writing-tip-company-names-as-plural-or-singular-nouns/
There are many other sources on the Web that will confirm this.
Sorry to be picky, but it is hard to read these articles as they come off as trying too hard to look impressive.
it’s only a logo…and it’s VERY NICE
i have not used metro but from pix i see ms is moving backward so as the window logo. since vista, logo have been 3d and now going to flat boring 2d. i just hope win 8 functions better than it looks.
Metro UI is composed of flat “boring” 2d colored squares so I think this logo just fits Windows 8.
Soie haben Recht Scheusslich aus einem Garagenunternehmen.
Hat ein wenig vom Erlkoenig
The logo matches the Metro UI. The new Metro UI is composed of simple colored squares. I’m just imagining a very colorful Windows 8 logo at the lower right of the Metro UI and it just doesn’t blend with the overall interface.
Microsoft must have bulk bought way to many Cyan toners / ink cart
This logo looks like my 2 year old gradaughter could do a better job! Come on Microsoft where is the fire?
Yes I agree as a new working system to be launched it is bad no colour or thought has gone into it they should go back to the drawring board and try again
Couldn’t be any uglier. Think different Microsoft.
Microsoft is trying to create a logo which is simple and matches the concept of Metro so this logo is perfect with Windows 8. The window at the left doesn’t only represent windows, but also the tiles in the Metro UI. They make the window contain only a single color because they also state that when you change the color of your theme, the logo’s color reflects the theme’s color.
While I am surprised at MS’s choice of a bland new logo, (notice not “brand”), hopefully they can weather the storm with the robust feeling of the new OS. I feel it is so refreshing in light of the fact I can use it on a 5 year old laptop with only 2 gb of memory. It may have some ups and downs in the industry in that some may not want to part with their current pc’s if they can use it with their current specs.
Oh, not. This looks absolutely horrible. I honestly cannot believe this is what they came up with.
could have been better but finally i think it’s ok!
I think the logo might work if it had different colors. I hate the light blue its just…ugh… It should be multiple, bright colors, not one solid drab color.
There is no way that will be the Win 8 logo
I like the verbal slapdown, but, hey… if you squint your eyes…and titl your head a little…nope it’s still ugly.
What an Ugly Logo What microsoft doing nowadays?
Love the logo. Looks honest. It almost looks like it is a company just starting out, and a little retro. I’ve been using my Mango phone for a while now and I could see it as another tile on the main screen.
There are so many shiny logos on devices these days; they are lost in the confusion of other logo’s. This will stand out. Shiny logo’s don’t work on Gen Y’s and Z’s.
I love your laughable comments about the logo, and would love to have heard your comments about other companies. “It’s just and apple with a bite out of it!” “It’s just black, or white, not even a colour.”
Call that a logo?The colour and font sucks!
I believe you even said that the logo changes color with the users choice…….so you aint really got anything to complain about IMHO, and sounds like you’re an Apple fan anywayz….what a joke review/er…..grab some beach and get a tan, desk-jockey.
Would probably be better to be a desk jockey than a Cancer Head. Go out on the freeway and text somemore.
its Horrible hahahahaha
I would prefer the actual operating system to be amazing than the logo design. I think this logo is kind of like some songs. You at first, really just want to tune to another radio station but gradually it grows on you, then at the end of the day you kind of think to yourself “Okay I can appreciate this song” and it just sticks. Maybe one day, hopefully when we loving the OS we can think to ourselves about how the design can be appreciated.
Swedish Flag?
looks like shit to me