WindowsTeamBlog, they said the following: With Windows 8, we approached the logo redesign with a few key goals on mind.
- We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
- It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.
- Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
- The colors are oh so uninspiring. They are absolutely cognitively dissonant with what Microsoft is trying to achieve. A new birth and rebranding is a joyous event with bright energetic colors. These colors are plain, boring and sleepy.
- The Window – really? Is that what marketing has come to? Literally draw a frikkin Window pane next to a name and call it a day?
- The simplicity – Image next to name is so dull.
- The lack of originality – My God! I know this is a large corporate company but still you have to put the effort in. This sends a very bad message. It says “we are not Apple – we don’t even try to portray any fun in our branding”.
- The LACK of color. The use of #00adef throughout the image is once again just a horrid choice.