Microsoft to Roll Out the Surface Pro in January 2013


Microsoft CEO Steve Ballmer said at the shareholders meeting that Microsoft has sold 40 million Windows 8 licenses in its first month on the market, which would be ahead of the 30 million for the first month on the market for Windows 7 in 2009. But Silver notes that there have been 25 percent more PCs sold so far in 2012 than in 2009, which means there was more demand for PCs, not necessarily more demand for Windows 8. Nonetheless, Microsoft is stepping up its marketing effort for Windows 8 and Surface, particularly with the number of product placements in TV shows, a competition Silver says Apple has long dominated.
One other issue with the Surface Pro is the battery life, as the Intel-based processor uses more power than the low-power ARM. This gives it about half the battery life of Surface RT.]]>

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