Microsoft wants many things when it comes to Surface Pro. It wants it to succeed as a business device. It most likely wants to see people get in lines to purchase the tablet. And apparently, it also wants to make sure it has enough devices to go around come release.
In fact, the keeping up with demand bit is so significant for the Redmond technology giant that it appears to be skipping on a preorder campaign altogether.
According to Neowin, people looking to grab a Surface Pro will need to visit a Microsoft Store on February 9 to get a hand on one.
The head of the Surface business at Microsoft, Panos Panay was recently asked about a possible preorder campaign for Surface with Windows 8 Pro. And he tweeted back refusing to comment on a preorder, instead saying:
“Thanks for the excitement! Surface Pro is on track for February 9.”
A follow up reply from a Microsoft spokesperson repeated the same note.
Microsoft did however roll out a preorder program for its first tablet, the Surface RT back in October. The program was announced 10 days before the slate’s release, and the initial batch was actually sold out in less than 24 hours in the United States.
It is very possible Redmond wants to avoid any immediate supply shortages that may occur due to a preorder campaign (then again, preorders also help to gauge demand). But it is clear Microsoft wants to try and get this premium device in the hands of everyone that orders it.
Noble idea — we should know more on this as the release date approaches.