Microsoft’s Susan Rice Problem: Who will defend Windows 8?

There is now talk of a Windows Blue and no Microsoft spokesperson has come out to deny or confirm the speculation.

People have said to me “it makes no sense for Microsoft to respond to every crackpot rumor out there”.

I agree but

  1. The Blue news comes from credible sources (not a crackpot rumor) and
  2. It makes sense to explain this when it comes so soon after Windows 8 and may affect perception of the OS

Here’s the bottom line – when you don’t tell a story, blogs, the press and your enemies tell the story for you.

Once again I like Windows 8 and think that it’s a good yet imperfect step forward for Microsoft.

What concerns me though is that as a marketer, I am starting to see the signs that the Windows 8 brand is slowly picking up pejorative connotaions.

It’s becoming associated with confusion, chaos, FUD and confused consumers.

People are quick to point out the 60 million licenses sold statistic.

Here’s my response:

  • It was sold at a HEAVILY discounted price (unprecedented discounts)
  • Let’s see the detailed breakdown (Consumers vs Retailers vs OEM’s) and
  • Windows Vista sold over 350 million licenses – How’s that brand?

Windows 8 needs a champion and fast.

Someone to stand in the spotlight for Microsoft with a quick wit, charm and money to spend where necessary.

Someone to push back where that’s needed and to mea culpa on rare occasions.

The software is solid (for the most part) but here’s the thing, it’s not self evident.

You have to drill down to understand the architectural benefits, the security benefits, the benefits to developers and businesses and consumers.

That stuff doesn’t sell itself.

If Microsoft don’t get off their butts and push back, I am starting to fear that this will go the way of Windows Vista.

By that I mean that it will sell licenses but have limited emotional appeal to consumers and businesses. Then Windows 7 becomes the new XP and we all get to sit tight and wait for the next big thing.

In light of this software’s potential, that would be a tragedy.

Just like Susan Rice.

Use the comments below and tell me, am I off base or do you agree?

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46 Comments

  1. Dan Williams
  2. Dan Williams
  3. sorry for the long rant
    • darkprofit
    • WillyThePooh
  4. sorry for the long rant
    • BigJohnL
    • WillyThePooh
  5. Lewis Fulkerson
    • sorry for the long rant
  6. sh ab
  7. sh ab
  8. CheKeyC
  9. CheKeyC
  10. ac492
    • WillyThePooh
      • ac492
  11. ac492
  12. Dan The Man MacBrand
    • Dan The Man MacBrand
  13. JohnnyG321
  14. JohnnyG321
  15. Rex
  16. Rex
  17. Jack Reed
  18. Daniel Gray
  19. Daniel Gray
  20. Lonesomelurker

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