Nokia By Microsoft Actually Has Quite A Ring To It

branded as “Nokia by Microsoft”. All this while Redmond has been actively removing the Nokia name from its apps on the Windows and Windows Phone stores. The Lumia brand is gone, and instead will be used for the tablet lineup. The reason behind this move is simply obvious. Lumia is a more popular brand than Surface, despite Microsoft’s best efforts, and it just might provide that extra dynamism to the tablets if they are branded as Lumia slates. And although Nokia by Microsoft might not sound bad, there is one little snag here. Tagging all future Windows Phone models as Nokia by Microsoft is a problem onto itself, particularly when the Lumia branding is removed. No wonder, the company is taking its time with this. It is perhaps a fair assessment that Microsoft has a bit of a history with badly named brands — names that were revised or corrected later down the road. The Windows Azure to Microsoft Azure renaming being the latest such memory. Going in with the right ones for the tablet and smartphone markets is crucial now for future success.]]>

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