Music Producer Timbaland and American NBA superstar basketball player Carmelo Anthony  are now active ambassadors and investors in the brand as well. Recently, in an interview with the Wall Street Journal (below), Mr. Jackson (who owns 51% of the company) expressed his excitement about the brand and the space and more importantly, did not rule out acquisition by a larger company. In the same interview, Brian Nohe, the current President of SMS Audio and minority owner of the company said the public should look out for a major announcement from SMS about an upcoming deal with a technology company. Speculation from Gizmodo states that the cutting edge announcement later today will be a biometric earphone.
Our sources, who asked not to be named, tell us the product will be called the BioSport In-Ear, a biometric earbud based on the same prototype technology that Intel showed at CES in January.The Apple acquisition has made it necessary for competitors in the space to contemplate adding headphones to their ecosystem so I think that there might be an acquisition on the horizon for this brand. Whatever is the case, it seems to me that this is a company that Microsoft might do well to acquire. What do you all think? Should Microsoft acquire SMS Audio? Use the comments below and let us know what you think…]]>
Yeah like Microsoft need more problems….
Maybe. I mean, I would get the point of doing it, but overall, it seems like a total response to Apple and Beats. On the other hand though, you can never have enough assets. So if they’re worth it, then they should go for it.
Well, so much for the idea that Microsoft would never do anything like this under Nadella. I think they should buy it only if they can get 50, Carmello, and Timbaland to be much bigger public faces of the brand.