With marketing spin, it’s sometimes not what you say but how exactly you say it.
Paul had a very perceptive catch on his site the other day re: Microsoft’s claims about demand and sales of the new Surface Tablets.
And now we have the Surface 2 and Surface Pro 2. Arriving next week, the devices and some new accessories—virtually all the currently available accessories work on previous-generation devices, too—have been available for preorder since September 24.
And in the first week between that date and the device’s general availability on October 22, Microsoft claimed that “preorder stock of the Surface 2 (64GB) and Surface Pro 2 (256GB and 512GB) are close to selling out, [but only] at Microsoft Stores.”
That’s not all that impressive. It means that Surface 2 (32GB), Surface Pro 2 (64GB) and Surface Pro 2 (128GB) are not close to selling out. And those are the machines that I think make the most sense for most consumers, and are likewise the models for which Microsoft manufactured the most units. Put simply, only the limited-production versions of Surface 2/Surface Pro 2 are “close” to selling out.
Very well said. Don’t you agree?