The new missionSweetLabs is an app install platform that helps developers reach millions of new users, while enabling device manufacturers to better monetize and differentiate their products. SweetLabs powers dynamic app delivery across Android and Windows devices, getting the right app to the right user on the right device. I’ll give you the cliff notes. Often, the amount of time between when your new device is manufactured and ready and when you get it in your hands may be up to 9 months to a year. In that amount of time, a lot of things may have changed. The apps that were preloaded on that device may be stale, may not be the apps the vendor wanted you to have, may not be geographically ideal (different language etc). Manufacturers have needed a more modern JIT (Just In Time) manner of loading apps on devices. This problem is what Sweetlabs is planning to solve. From their documentation:
The SweetLabs App Install Platform enables you to optimize the delivery of apps on any device and capture your fair share of the multi-billion dollar app install market. From first boot, through the lifetime of the device, increase revenues and improve the user experience by delivering the most relevant apps to your customers. Differentiate and increase device sales by offering apps that leverage the unique hardware capabilities and features.In addition, they provide solutions for developers to monetize and advertise their offerings. You can see the video at the top of the page and learn a bit more about this new offering from the company. It’s a really interesting story from a very interesting company. Check out more about the solutions from Sweetlabs at their company site Sweetlabs.com.]]>
Intelligent App Ad ServerConfigure, control, and optimize the apps that are promoted in any customer-facing touchpoint in real-time. Break free of manual bundling by making changes on-the-fly through a secure web-based console. Reduce the costs, complexities, and inefficiencies behind the old preload model.
TargetingSegment and target app distribution on SKUs by variables such as geography, language, device type, device mode, customer segment, and timing.
FlexibilityDeploy your apps from a dynamic cloud-based solution rather than manually preloading apps during manufacturing, enabling you to deliver a hot app or game the day it comes out.
Ongoing app promotionPromote apps through engaging white-label interfaces not only at first boot, but throughout the lifetime of the device.
OptimizationLeverage a system that has already recommended billions of apps, to deliver the apps that will result in the highest customer satisfaction and greatest long-term return for your business.