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Tim Cook Believes Microsoft Is Copying Apple’s Strategy

Microsoft’s new plan of turning itself into a devices and services firm is something that regularly makes headlines. Now Tim Cook, Apple’s CEO, has something to say on the matter.

In a detailed interview with Bloomberg, Cook opined that Redmond is actually copying Apple’s strategy, and the recent Nokia acquisition is nothing but proof of this.

The Apple leader thinks that Microsoft is actually struggling to innovate — bringing something new to the market is the only way to remain an important player in this increasingly competitive technology industry. And there is where the maker of Windows is faltering.

Innovate, Cook says, instead of looking into Apple’s yard for new ideas:

“Everybody is trying to adopt Apple’s strategy. We’re not looking for external validation of our strategy, but I think it does suggest that there’s a lot of copying, kind of, on the strategy and that people have recognized that importance. I think Nokia is a reminder to everyone in business that you have to keep innovating and that to not innovate is to die.”

This, obviously, is not the first time in history Microsoft is accused of following its fruity rival.

Nevertheless, Microsoft is right now busy expanding its product offerings and its hardware line up, along with ensuring that its new software platforms hit the desired level of market share. This means teaming up with its PC and mobile hardware partners to deliver an optimized experience.

At the same time, it’s hard to deny that company was actually rather late to the party – by a fair few years at that. And this makes competition a couple of levels harder that what Apple, Google or even Samsung had to fight for in the early days.

Still, it will be interesting hearing what you guys think of Cook’s views above. Put the comment section below to good use.

Written by Hannah Russell


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