What is the Biggest Threat to Microsoft? The Answer May Surprise You.

January 19, 2013
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Do you know what Microsoft biggest business is?  Most would say without a second thought  “operating systems“, but if you said that, you’d be wrong.

If OSs are not the major revenue generating segment for Redmond, then what is?  Well, again it is not all the versions of Windows combined.  It is also not server OSs – that’s third, by the way.

That honor falls to Microsoft’s Office productivity suite. Microsoft Office generated roughly $23 billion in 2011 compared  to $17 billion flowing in from all versions of the Windows OS.

Microsoft’s products are responsible 95% of the productivity software market and the Office division is also projected to bring in $26 billion in 2016.

Thus, any threat to Microsoft’s dominance in productivity applications is serious and perhaps existential.   So let’s break down the actual threats to Microsoft in this space.

There are actually two very different, but very potent threats to Microsoft’s dominance, namely…  [continue reading this article]

Article Categories:
Microsoft

Mike Johnson is a writer for The Redmond Cloud - the most comprehensive source of news and information about Microsoft Azure and the Microsoft Cloud. He enjoys writing about Azure Security, IOT and the Blockchain.

All Comments

  • Microsoft Office is so much better than open office or google docs. It might be a little bit too expensive but all in all it offers so many useful tools and features. If Microsoft continues to improve office like they regularly do they have nothing to fear.

    123321 January 20, 2013 4:21 am Reply
    • Exactly what I have been saying.

      Arnold January 20, 2013 9:54 am Reply
  • All anyone has to do, especially people who write articles like these is actually use the sub par software like OpenOffice and Google Docs, use them and use Office 2013 and then understand that there is no threat whatsoever to Microsoft Office.

    Arnold January 20, 2013 10:00 am Reply

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