Will Windows 8 Changes Attract Or Drive Away Users?

tight product control, is this a bad thing? It really depends on who you ask. Many users like the options that come from a platform with loose control and don’t mind different interfaces for different tasks. The downside to pushing Metro, is that it will require at least a slight learning curve for most users. This learning curve also existed when switching from Vista to 7, but is arguably steeper this time around. Whenever you have a new learning curve it means that consumers start mulling over their options. If they have to learn something new anyway, should they learn something new with Windows or just learn a new OS like Mac or Linux instead? Microsoft’s Windows 8 is attempting to reach both sides of the market with a tablet-inspired interface that will draw in casual users and the power of the desktop remains for power users. This isn’t a bad move but does it offer a better power user experience than Linux or a better casual user experience than Mac OS? The answer to that could vary considerably, again depending on who you ask. In the long run though, Microsoft will continue to rule the desktop field primarily because of brand recognition and familiarity. People know Windows, and even if it changes in design they still recognize the brand as something they trust and use. So will Windows 8 draw in new users and prevent switching, or will it actually drive switching to new platforms like Linux and OSX? A little bit of both, would probably be the correct answer. Windows 8 is different, and change scares people. If we are willing to stay for the ride though, I think that Microsoft is heading in the right direction with Metro and its new “Windows Everywhere” approach. I personally remain optimistic about Microsoft’s future with Windows, but only time will tell. What do you think about Windows 8? Is the change just too much? Could the new interface drive people to try other platforms like OSX and Linux? Share your thoughts below.]]>

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