Intel CEO Paul Otellini says his company plans to offer smartphones with Windows 8.
This puts the chipmaker on a direct collision course with Microsoft who just announced their plans to make mobile Windows 8 run on ARM chips.
More from PCPro:
Otellini said he was confident that Intel’s processors would comfortably outperform ARM when it came to running full-blown Windows systems.
“Many of you have asked us questions about how we will compete with ARM in the new segments of mobile computing,” he said.
“Our answer is very simple: as we have done for decades in the traditional computing markets, we will apply the world’s most advanced silicon transistor technology to these new segments to deliver the lowest power, highest performance, lowest cost products on the planet.”
He claimed running tablets on Intel architecture gave device makers maximum flexibility. “By designing Atom-based tablets, they have the opportunity to run multiple OSes on it,” he said.
Eating away at PCs
However, Otellini did concede that the success of tablets could eat into Intel’s PC stronghold. Indeed, two leading analyst firms this week claimed that devices such as the iPad had stunted PC sales in the run up to Christmas.
The Intel CEO said ARM would have to overcome a couple of hurdles before it could compete in the PC market, though. “That space has a different set of power and performance requirements where Intel is exceptionally good,” he argued.
This is going to be interesting – watching Mcrosoft, Intel and ARM figure out whath the heck their strategy is going forward while Google and Apple continue to innovate circles around their asses…