Windows Phone 8 Handsets Outnumber Windows Phone 7.x Devices In US, says AdDuplex Data

February 5, 2013

While Windows Phone 7 was a great start in a new direction for Microsoft’s mobile efforts, it pales in comparison to Windows Phone 8. To a wider range of the popular apps people want and need, to its improved tiles and NT core, there is a lot to like about Windows Phone 8.

Take this and add it to some very stunning and colorful launch handsets – namely the Nokia Lumia 920 and HTC 8x – and its clear to see why Windows Phone 8 is off to a good start. Still, there have been folks that say, “Well Nokia Lumia handsets running Windows Phone 7 started reasonably strong as well.”

Honestly, they are right. That said, even though Windows Phone 7 handsets sold and generated a tiny bit of hype from their early commercials, I’ve never seen Windows buzz so strong as it is with Windows Phone 8. Of course just stating that you think Windows Phone 8 is doing better doesn’t mean much, that’s where AdDuplex comes in with a little information to back the claim of success.

According to AdDuplex, Windows Phone 8 device numbers now outnumber Windows Phone 7.x devices in the United States. While this stat isn’t true globally for AdDuplex just yet, it still is a pretty strong indicator that Windows Phone 8 handsets are out in there in the hands of consumers in a big way.

The actual split is supposedly 50.1% Windows Phone 8 to 49.99% Windows Phone 7. Considering that Windows Phone 8 has only been on the market for three months, this is nothing short of impressive.

Of course, does that REALLY mean that Windows Phone 8 handsets outnumber Windows Phone 7 handsets in the United States? While it is hard to say for sure, I’d say no. AdDuplex gets its data from apps that support its ad network. Not all Windows Phone 7 or 8 apps are being polled for this information, so that means that this is only a rough sampling of what’s actually out there.

Even so, it still points towards a strong presence for Windows Phone 8 in the United States, even if it isn’t quite as strong in reality as AdDuplex data might suggest. Also worth noting is that Windows Phone 7 has been on the market for two years.

IF Windows Phone 8 can keep up at the same growth rate it is now, things could be looking up for Microsoft and its hardware vendors. Unfortunately, that’s no easy task. What do you think of Windows Phone 8 so far, do you think it will dramatically expand Microsoft’s mobile marketshare over the course of the next two years?

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Mike Johnson is a writer for The Redmond Cloud - the most comprehensive source of news and information about Microsoft Azure and the Microsoft Cloud. He enjoys writing about Azure Security, IOT and the Blockchain.