Windows Phone 8 – Where are the ads and hands-on demos?

October 15, 2012
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the SDK as well. Why? Is the ground going to shatter at the Windows Phone 8 launch event? While I hope so, I’m not sure. For one thing, so close to an announcement, shouldn’t we be getting ads that entice us to think about Windows Phone 8, like what is starting to surface with Windows 8? Releasing a product or OS doesn’t sell it. You need to make it sexy, make us want it, make us feel like we will die without it.

What is Microsoft hiding with Windows Phone 8?

So where is the Windows Phone 8 hype? Okay, the tech circles have talked about it some and we’ve seen a few cool phones, but no real proof from the OS itself. Here are a few things we know about Windows Phone 8:
  • It won’t have many native WP8 apps from day one (negative)
  • It will have syncing capabilities with Windows 8
  • It shares the NT core with traditional Windows
  • It has some new sizes and configurations for tiles
  • MicroSD, multiple core support, etc.
  • It’s UI is slightly tweaked overall
We’ve seen pictures and we have an idea of what Windows Phone 8 will bring, but we’ve yet to see the whole thing in action with video demos or true hands-on experiences. I am personally hoping that Microsoft will shock us with some killer features that they felt they needed to keep hush-hush. Part of me fears that all Microsoft is going to do is quietly release it, say “there is tons of new improvements under the hood, but no learning curve!” or something. Even with Windows 8 integration features, Windows Phone 8 needs something fresh and new if it is going to have a bigger impact than Windows Phone 7 did. Remember, Windows Phone 7 was a good OS, but most of the general public never gave it a chance. Can Microsoft turn the tide here? What do you expect to see with Windows Phone 8? Any guesses as to why they are being so secretive about the newest version of the mobile OS? Am I reading to much into this? What do you think?]]>

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Mike Johnson is a writer for The Redmond Cloud - the most comprehensive source of news and information about Microsoft Azure and the Microsoft Cloud. He enjoys writing about Azure Security, IOT and the Blockchain.

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