Windows Phone Market Share Hits Rock Bottom

May 2, 2018

The fine folks over at Kantar, a market research firm, have revealed their latest monthly mobile figures. And the Windows Phone market share numbers paint a sorry picture.


Android and iOS are currently dominating the market, while fewer and fewer buyers are now interested in the Windows Phone platform. This has been the case for a while now, obviously, and Microsoft’s mobile platform has been nearing 0% sales share in a number of markets.

And that number only increased with this latest update.

The statistics provided for the three-month period ending March 2018 revealed that Windows 10 Mobile had hit rock bottom in most of the regions.

A recovery is practically impossible now.

The chart below shows the standings, and well, they make for a depressing read.

Kantar Mobile May 2018

Significant drops have been recorded in nearly every market.

In Germany, for example, the sales dropped to 0.8% during the said quarter. UK and Spain had the platform falling to 0%, while France somehow maintained things at 0.6%. Americans, meanwhile, were somehow more attracted to the mobile OS, with 1.5% choosing Windows powered phones.

But that figure itself is down 0.3% from the previous year.

What’s surprising, is the performance in China, where the market share increased from 0.3% to 0.5%. In Japan, on the other hand, Windows only accounts for 0.1% of the phone sold there.

Sooner or later, Windows phones will completely disappear from the market, and probably in these market share figures too. Microsoft currently has the OS in maintenance mode right now, with an intent to retire Windows 10 Mobile entirely by the middle of 2019.

The company has stopped selling handsets, is not releasing any updates. And while it is said to be working on a new type of mobile device, running the full Windows 10 and part of the Surface lineup, details on it are scarce.

What we do know is that Windows Phone has seen better days, as it enters its twilight.

Article Categories:
Featured · Hardware · Microsoft

Fahad Ali is a professional freelancer, specializing in technology, web design and development and enterprise applications. He is the primary contributor to this website. When he is not typing away on his keyboard, he is relaxing to some soft jazz.

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