Zee Entertainment has selected the Microsoft Azure cloud platform to host its library of content. The leading media conglomerate recently launched its ZEE5 service.
With Azure as its cloud service partner.
The global digital entertainment platform boasts an expansive library of multilanguage, genre spanning content that it will now beam to the world with Microsoft Azure. This continued partnership will see ZEE5 leverage Microsoft Azure solutions to further empower its platform on an international stage.
Amit Goenka, CEO, Zee International and Z5 Global:
“Ensuring consistent performance for a seamless customer experience and security are of paramount importance to us, and we are extremely happy to partner with Microsoft for this. The elasticity and security they provide have been key to deploying our new service, and in building a more scalable platform.”
ZEE5, the latest product of Zee Entertainment Enterprises went live in 190+ markets worldwide last month across platforms, offering audiences around the globe a completely integrated entertainment experience, both on-demand and live television.
With a presence in over 173 countries and a reach of more than 1.3 billion people around the globe, ZEEL is among the largest global content companies.
And this quickly increasing penetration of OTT services required the company to look at more efficient and secure ways to build scalable streaming solutions. The company uses a full managed Azure platform to perform infrastructure maintenance and load balancing.
Azure also enabled ZEE5 to accelerate containerized application development at a rapid pace.
Watch ZEE5 here.