Despite rumors that Windows Phone 8 isn’t selling as well as we believe, there has still been a ton of attention generated by Windows Phone 8, especially when compared to Windows Phone 7. A large part of that positive attention is thanks to the Nokia Lumia 920.
From its sleek looks to A+ design, there is quite a bit to like about this handset, especially if you are looking for something different from the typical Android, iOS or Blackberry crowd.
In order to drive the point home that Microsoft’s Windows Phone 8 and the Lumia 920 are better than many realize, Microsoft not too long ago released a “Windows Phone Challenge” commercial that went directly against the Samsung Galaxy S3.
While Samsung technically is a Microsoft partner, they have expressed mixed interest in both Windows 8 and Windows Phone 8, so it isn’t too surprising that Microsoft is targeting their popular Galaxy S3 Android handset.
In the first commercial, a Microsoft rep pointed out that the Lumia 920 could find things faster with Bing search than the S3 could with Google search technology.
The latest commercial compares the camera in the Nokia Lumia 920 to the Samsung Galaxy S3, having two shots taken of the same thing. As you would imagine, the Nokia Lumia 920’s image came out much brighter.
The Lumia 920 is designed for low-light shooting, while the Galaxy S3 isn’t. Like before, the challenge offered $100 if the Galaxy S3’s picture was better, which it obviously wasn’t.
This commercial will be showing on ESPN and CBS during the men and women’s NCAA tournament during the week, giving it exposure to quite a few people watching the event.
Now Microsoft needs to take this idea and run with it
Having great commercials like this that truly show off the positive aspects of Windows Phone devices is a good start, but with Windows Phone 8 being around since November, it is a little late. Better late than never I guess.
This line of advertising could really help Microsoft’s image, and they can’t stand still here. From the Surface to other Windows tablets and phones, there are many great Windows products that customers just aren’t aware of or don’t believe can do as “good of a job” as Android, iOS and Blackberry alternatives.
We don’t need commercials showing people dancing with the Surface or other Windows 8 phones, tablets and devices. We need comparisons that get to the root of the issue, at least in my opinion.
What do you think, should Microsoft expand its “Windows Challenge” idea into a series of commercials for both Windows 8 and Windows Phone 8 devices and then target them for air on major sporting and entertainment events throughout the year?
Maybe there is a better way Microsoft could go about this that I’m not thinking of? Share your thoughts below.