Oh boy, here we go again! Microsoft currently seems to be experimenting with a rebranding of the Bing search engine, complete with a new name and a new logo.
Well, not exactly new, but the idea is to streamline the company’s branding across its products.
There is talk that the company is currently testing things out. A/B tests are underway that show the old B styled Bing logo on the results page replaced with the Microsoft logo. The redesign also features the Microsoft Bing branding, for good measure.
This shows up when searching on Bing from Safari on the iPad.
But on pretty much all other places, the old Bing branding persists, including Edge on Windows 10 that still continues to show the old style. Most likely, the company is simply testing the waters here, ahead of a wider rollout sometime soon.
And though this is another rebranding exercise for the Redmond based software titan, the move ultimately makes sense for the company.
It recently rebranded its consumer Office productivity offering from Office 365 to Microsoft 365, which is a way for the software giant to unify its product lineup. If the same happens to Bing, it will help align the search engine with the more famous Microsoft brand.
Let’s wait and see.
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